Public Relations
Public Relations has been one of my favourite sectors of my studies. I enjoy learning all the different concepts and being able to put them together, often in a campaign to drive brand reputation and engagement. Below, you can access examples of campaigns I have developed for multiple brands.
Social Media + PR - CoppaFeel x BooborBust Social Media Campaign
​I designed a social media PR campaign for a collaboration between CoppaFeel! and BoobOrBust that encouraged girls to check their busts and measure correctly from a young age. This campaign includes a timeline, budget, website, content mock-ups, and more.
Place Branding + International Diplomacy - Ashford Place Brand Strategy
Designing a campaign for a place is different to other forms of PR; in this module, I learnt the complexities of running a town as a brand, and the campaign includes strategy, plans, content mock-ups and more.
Campaign Planning - Reboot. Integrated Marketing Campaign
I designed an IMC campaign using traditional and social media marketing to fight racial inequality in the finance sector and improve Reboot.'s brand reputation as a force of change in the finance industry. This campaign includes content mock-ups, podcast plans, a video and more.
Campaign Planning - WRAP Campaign Elements
I created content for a sustainability campaign. This includes posters that would be shared via social media and posted through out-of-home advertising around the UK.
